You have to choose the right one with the right look because typefaces convey the same feeling, emotion, and attitude that words can - and because of that, your typeface choice can greatly affect how your users view your brand. ![]() It's also important to consider that choosing a serif typeface can also improve readability, allowing readers to move through text on the page. ![]() There are a few different types of serif fonts to choose from, such as Old Style, Slab, Didon, and Glyphic, among others, and it's important to choose the one that best suits your brand. Here is an illustration of how serif and sans-serif fonts differ. Sans-Serif fonts or sans-serif typefaces are those that don't. Serifs or serif fonts are the names given to those typefaces that contain them. In a word, it all comes down to the little details that some fonts have on the endpoints of their strokes. But precisely what are they, and how do they differ? One of the first choices to be made when crafting your own text is whether to choose a serif or sans-serif font. What is the difference between Serif and San-Serif Fonts? Originating in the mid-1800s they remain popular because of their readability and attractive appearance. Serif fonts have small decorative flicks at the ends of each stroke, which mimic a pen or quill. It provides an interactive and engaging platform to (hopefully) tell more about what your company does and why this service or product is important to your target audience. ![]() Website design is undoubtedly one of the most influential aspects of your company's brand.
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